CASE STUDY

How NWA Website Designers Reimagined King’s Flooring’s Website

King’s Flooring, a second-generation family business and trusted name in Fayetteville and throughout Northwest Arkansas, needed more than just a facelift for their outdated website, they needed a platform that could evolve with them.

Despite offering one of the largest flooring selections in the region and personalized service through their in-store and mobile showrooms, their previous website didn’t reflect the scale, professionalism, or customer-first approach they’re known for. It was outdated, difficult to navigate, and nearly impossible to update without outside help.

We were brought in to completely reimagine the site, building a fresh, responsive platform that not only showcases King’s 10,000+ product options but also gives their team full control over managing content, promotions, and service updates in-house. The new website reflects their local roots, expansive inventory, and commitment to quality, all while making it easier for customers to connect, explore, and book appointments from any device.

Services Provided

Content Strategy
Web Design
Responsive Web Design
Content Management Systems
Search Engine Optimization
Web Development
Copy Writing

Kings Flooring Multiview NWA Web Design Interra
Kings Flooring Homepage Interra Media Design
Kings Flooring Mobile by Interra Media
Kings Flooring Interra Media Web Design
Kings Flooring NWA Interra Media
The Result

The new King’s Flooring website delivered immediate impact, giving the company a polished, professional online presence that finally matched the scale and quality of their in-store experience.

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Visit Website

NWA Website Designers partnered with King’s Flooring to create a modern, mobile-friendly website that reflects their local roots and forward-thinking service model. Key upgrades included improved product navigation, mobile optimization, and a custom-built content system that allows the King’s team to update inventory, promotions, and service details in-house.

The new WordPress site supports both their physical showroom and mobile consultations, giving customers an easy way to explore flooring options, book appointments, and connect with the team, whether they’re on a desktop or phone.

This project reflects NWA Website Designers’ commitment to empowering small businesses with flexible, future-ready digital tools. The result is a clean, user-first platform that supports King’s growth while keeping their team in control.

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